The Nevada School District is putting out more information than ever before. As this school year has started, so has the school’s increased presence with social media, namely Facebook and Twitter.
“We have awesome things happening in our schools every single day that many people never hear or see,” said Superintendent Steve Gray. “This (Facebook and Twitter) provides us a platform to tell our positive story and promote the accomplishments of our kids and programs.”
Gray, who is new to the Nevada District this year, said in his previous school, Janesville, a Facebook/Twitter presence was started about a year-and-a-half ago, and the positive response was tremendous. “We received positive feedback from parents, grandparents, community members and alumni across the country, who were empowered to engage or re-engage in their school,” he said.
Obviously, Facebook and Twitter aren’t for everyone, and the school will not abandon other methods of disseminating information, but for those who enjoy and use social media, the school’s presence there will allow for an even closer interaction with what’s happening at school.
Gray said the primary manager of the school’s Facebook page is Lori Stephenson, an instructor with the district, whose contract time was extended slightly (.125) to compensate her for additional time spent working on the Facebook page. Stephenson is also receiving a partial cell phone reimbursement that was included in the superintendent’s contract and tranferred from Gray to Stephenson to offset the cost of the smart phone that is necessary to assist in Stephenson’s new duties. “Mrs. Stephenson’s reimbursement will not be an additional cost to the district,” Gray said. He adds that the district also hopes to add a student-learning component to the Facebook page, allowing students to be involved in helping with content.
At a time when over one billion people are using Facebook worldwide, and over 750 million are using it from a mobile device, Gray said the school understands that this is where people are interacting and getting information … instantly. It’s therefore, a great way for district patrons to stay connected.
“For those of us plugged in to the school environment every day, we sometimes take for granted that the outside world knows the same things about our schools that we do. They often don’t,” he said. “We have a lot to be proud of in the Nevada Schools - wonderfully talented students and staff - and we need to raise that banner for the world to see. We believe that our digital footprint will leave a positive impression.”
For those who use Facebook, you will find the Nevada School District’s page at: www.facebook.com/NevadaCSD or you can “like” NevadaCSD to receive updates directly on your personal page.
Twitter users can “follow” the school district @NevadaCSD or with a number of school-related Twitter feeds (see sidebar).